What to buy on Black Friday 2024: unmissable fashion and fashion offers

The best Black Friday discounts in the world of fashion and clothing

The last days of November are the most anticipated by fashion and shopping lovers, who await Black Friday to buy all those products they have wanted for a long time at the best price, before they sell out. For this reason, it is good to have clear ideas to understand in advance what to buy on Black Friday , taking advantage of extreme discounts before everyone else.

Clothing , shoes, must-have accessories and, why not, even that Aua bracelet that you had added to your cart and that is just waiting to be purchased. Black Friday 2024 in the fashion world offers unmissable opportunities on a wide category of men's/women's products, making it the ideal time to renew your wardrobe for the holidays or to make that trendy item yours, perhaps even a little too expensive, that you thought you had given up on.

Want to know more about what to buy on Black Friday ? In this article you will find useful tips to clear your mind and arrive prepared for the most anticipated week of the year.

AUA's Black Friday 2024 has already begun!

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When is Black Friday 2024?

Black Friday 2024 will be held on November 29 , and will mark the start of the holiday shopping season with significant discounts on a wide range of products, not only in the world of fashion and clothing but also in the electronics, beauty, appliances, travel and much more. Originating in the United States, this custom falls on the day after Thanksgiving and, in recent years, the promotions have also extended to Cyber ​​Monday , December 2, 2024 , and often to the entire week before, Black Week .

How long is Black Friday 2024 and when is Cyber ​​Monday 2024?

Black Friday ends at the end of the day on Friday itself (i.e. Friday, November 29, 2024 ). Black Friday week , or Black Week 2024 , begins on Monday, November 25 and ends with Cyber ​​Monday , Monday, December 2, 2024 .

The offers will be available both online and in physical stores, with many retailers offering exclusive promotions for both platforms.

The discounts in our shop have already started ! Take advantage of them and give Aua as a Christmas present.

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In the meantime, here are 8 tips on what to buy on Black Friday 2024 .

What to Buy on Black Friday 2024: Ideas and Tips

1. Fashion bracelets with colored glass beads

Black Friday is the perfect time to add a touch of color and personality to your outfits with the glass bracelets from the Aua Glass Collection , also available in limited edition or single-pearl models. Handcrafted, our colorful bracelets are an unmissable opportunity for those who want to express their unique style and celebrate special memories. Versatile and sophisticated accessories, inspired by the cities of Italy, that tell a story and add a touch of elegance to any look.

How many times have you looked at them, but put off buying them? Black Friday is the best time to indulge! Discover our bracelets discounted up to 40% for Black Friday 2024 : many new items, perfect even if you are looking for a gift idea for him or her.

2. Aua Vibe Check Bracelets

This year for Black Friday 2024 , shop according to your every mood! With Aua Vibe Check bracelets, your style will speak for you. These accessories are perfect for expressing your energy and your daily mood without limits, for a statement of personality to wear on your wrist as a symbol of your free spirit. Choose the colors you like best, add your favorite bracelet to your cart and don't miss the opportunity to enrich your look with a touch of creativity and originality.

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3. Winter clothing

November, with the arrival of big discounts, is the perfect time to invest in high-quality winter clothing . What to buy during Black Friday if not maxi coats in the trendiest colors, puffer jackets , sailor-style cabans , polo sweaters and other essential items to face the coldest winter months?

Look for pieces that combine warm and breathable materials, such as wool, down or corduroy , to maintain comfort and style even on the coldest days. During Black Friday 2024 you will find excellent deals on the most diverse items: a universe of styles and details from which to draw new inspiration, even with a nod to the most popular clothing of the next season.

To help you choose, we have selected the new trends in Fall-Winter fashion this year in a dedicated article. Spoiler : Furry shoes are also mentioned.

Read also:

4. Evergreen clothing items

Evergreens are those items that never go out of style and can be worn in any season. Classic trousers , elegant white shirts , trench coats , a pair of jeans , a blazer are just a few examples of items that every wardrobe should have. Black Friday 2024 will therefore be the ideal opportunity to invest in these quality items: keep an eye on the promotions of your favorite brands and you will be able to add versatile items to your wardrobe that will last for years, at unbeatable prices. Deals that you can enhance all year round and on every occasion.

5. Chunky sneakers

Chunky sneakers are the perfect example of how the fashion world knows how to play with opposites. Born as a trend that celebrates comfort and extravagance and now icons of Kidcore style , these massive shoes with high and irregular soles have brought the 90s style back into fashion. Their charm has conquered influencers and fashion stylists from all over the world, becoming a must-have for those who want to dress in an unconventional way, while also allowing themselves the luxury of extreme comfort.

If you want to stay on top of the trends and still don't know what to buy on Black Friday , adding a pair of these shoes to your collection is definitely a must.

6. Party outfits and formal dresses

If you are planning a formal event or ceremony, perhaps during the Christmas holidays or for New Year's Eve 2025, Black Friday is the perfect time to buy elegant and sparkling outfits . Evening dresses , suits, dresses and refined accessories are often offered at discounted prices during this period. You can also opt for classic cuts and more neutral colors, so that you can wear these garments also for future events and not only during the Christmas period. Shoes and formal accessories can also be found at advantageous prices.

7. IT bag

IT bags are not just simple fashion accessories or tools for storing personal items, but are real cultural objects, status symbols for anyone who aspires to become a style icon. Wearing this type of bag means not only reflecting the taste of past eras and generations, which still influence modern society, but also anticipating new trends by firmly affirming one's identity.

What makes them special goes beyond design and functionality: it is a combination of factors, from aesthetic and cultural appeal to the history that accompanies them. These luxury objects, often expensive, do not lose value over time, on the contrary, they increase it, becoming true collector's items. It may be difficult to see them available at ultra-discounted prices, but if you should notice a low-cost offer try not to miss it!

8. Fast fashion

Concluding our review of the best Black Friday discounts on clothing, a must-mention is for the big fast fashion brands, which like every year will be at the forefront to offer ultra-competitive prices. In fact, there will be incredible promotions on a wide range of items, from winter jackets to casual suits , from classic T-shirts to cardigans and winter sweaters , passing through ankle boots , sneakers and trendy accessories .

With fast fashion’s speed in delivering the latest trends, you can shop runway-inspired pieces at extremely competitive prices, giving you a golden opportunity to update your wardrobe without emptying your wallet.

If you still don't have clear ideas and want to discover unmissable opportunities even outside the fashion world, here is a guide to the best online offers for Black Friday 2024 that we have prepared specifically to arrive prepared for the most anticipated commercial event of the year. We talk about travel, home, furniture, sports, books and many other suggestions for purchasing!

Black Friday 2024 in the world of high fashion

During Black Friday 2024 , high-end fashion houses may take a different approach than fast-fashion or mid-range brands. Traditionally, luxury brands are more selective in joining Black Friday, as they aim to maintain prestige and exclusivity and not cheapen their products. However, in recent years, many high-end fashion houses have begun participating with strategic deals . Here's what you can expect:

  • Discounts on past collections , especially on accessories and bags;
  • Promotions or limited editions , such as exclusive capsule collections or iconic items at discounted prices, available for only a few days;
  • Free customization of products, such as bags or accessories, with initials, embroidery or unique colors, only during Black Friday;
  • Pre-order offers for future collections , to allow customers to pre-order items from new collections being released with exclusive access, offering a sort of privileged preview;
  • Private events , to share offers to VIP customers with private sales or exclusive promotions.

How to Prepare for Black Friday 2024 to Save

If you want to get the most out of your shopping, it's important to be prepared and take advantage of every opportunity without letting it slip away. You could easily regret a poorly thought-out purchase, perhaps made at the last minute! Now that you've gathered new ideas on what to buy on Black Friday , here are some practical tips that will help you plan your purchases in the best possible way and not miss out on the most advantageous promotions:

  • Create a wish list in advance, with products of interest to add to your favorites ; this will help you keep track of the best deals;
  • Don't buy on impulse and try to make more conscious choices, focusing on items that combine style and functionality and that don't run the risk of being forgotten in the closet. Choose versatile items that can last over time and that can easily adapt to different occasions and not to a momentary whim ;
  • Register on the websites you are interested in, entering your personal information, payment methods and shipping address, so you can access exclusive benefits and have everything ready at the time of purchase;
  • Sign up for newsletters to stay up to date on the latest offers and follow the brand you are interested in on social media;
  • Visit the store and the website to familiarize yourself with the layout of the products in the store or explore the site to find the products you want and start adding them to your cart;
  • Plan your shopping with a list of alternatives in case the desired products run out;
  • Check shipping times , especially if you are buying Christmas gifts! Some sites may not guarantee fast shipping or can't handle the high demand and what you are ordering may arrive too late;
  • Don't forget Cyber ​​Monday . Did you miss Black Friday? No problem. Although it was originally created for electronics, many fashion sites now promote new deals on the Monday after Black Friday weekend. So don't despair, there's still time to make that purchase you've been putting off.

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