+110% ecommerce turnover with Salesforce

Aua and the world's #1 CRM

The partnership with Aua bracelets and Salesforce is an adventure-packed journey that began in June 2020. A whole new bond clasped to the wrist like an indelible emotion, a success story built on the values of avant-garde, ambition and audacity. Putting people in the limelight, always.

Custom and ultra-segmented marketing campaigns for ambitious targets. For our ecommerce of glass bracelets, we imagined a whole new way of interacting with customers, creating an integrated shopping experience based on in-depth knowledge of their behaviour, needs and preferences. Thus, thanks to Salesforce CRM strategic solutions, we revolutionised our sales paths, with the aim of increasing online shop purchases and turnover!

The right message, at the right time

With the Marketing Cloud module and the Salesforce consulting service by Brainpull, it was possible to better target our audience, creating targeted marketing campaigns and establishing empathic connections by listening to users.

Analysing user behaviour and more: by implementing the world's #1 CRM in our processes, we obtained advanced connectors to automatically synchronise the data we hold and make them accessible from any platform. At any time and from any place. Thus, we achieved a relevant omnichannel conversation and customised all sales paths, with detailed customer profiling that were previously unthinkable!

Email marketing automation and Salesforce: what we did

Working side by side with Salesforce and Brainpull, we structured an effective email marketing automation strategy for e-commerce, through customised email communication based on individual user purchasing behaviour. Here is what we did for our online bracelet shop with the Salesforce integration service:

  • Lead generation via Facebook advertising and site pop-ups;

  • Automation of the abandoned cart;

  • Automation of the welcome mail, with discount code on the first purchase;

  • Automatic email reminder, after 7 days, to remind you to use the code;

  • Email automation for birthday, conveying an Aua promotion reserved as a gift.

How we turbocharged our e-commerce

Thus, Aua Bracelets sales recorded take-off, with Salesforce! The results turned out to be truly astonishing: all in just a few months, with maximum efficiency in the customer journey.

  • +110% YoY turnover

  • +€26k invoiced by welcome mail

  • +6k new leads

  • x4.5 ROAS

  • +35% in marketing automation

  • +40% in abandoned cart recovery

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